Makeup by Sarahh

Sara Hlín Hauksdóttir is an independent makeup artist. She wanted a simple brand identity to establish her presence in the beauty industry and attract customers. To distinguish herself from competitors who typically use pink, she opted for a unique colour scheme, incorporating blue and green.

Pattern

I used subtle patterns to integrate her branding into both images and other posts. She captures most of the images she shares online herself, and the settings for these photos can vary significantly. Since the settings cannot be a consistent part of her branding at the moment, the patterns serve as a means to incorporate her branding into her imagery.

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Whether you have an exciting full-time opportunity, would like to discuss potential collaboration, or simply want to meet up for a cup of coffee, I'd love to hear from you.
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