< This is the moodboard I created for them. The words we chose to describe the brand were: Confident, Depandable & Mysterious

The Brand Personality & Tone of Voice

Storm Riders brand archetype is the Explorer with a hint of the Outlaw. The Storm Rider is the independent explorer, the wanderer, the seeker. He is adventurous, longs to be in nature. He has a hint of the outlaw, with his rebellious, viking energy.

The Tone of Voice is not too serious, light but still quite formal. We use real language, when it is Icelandic it’s real Icelandic, no slangs. We talk like a farmer, old-fashioned.


Photos I took in preparation for the website /
”taking the brand to the next level” launch.
I edited the photos in Photoshop

Ad in Eiðfaxi

This is an ad I created for Eiðfaxi (an equestrian magazine)
The brief I got was (in short) to have it: “mysterious”
The goal was brand awareness.
I designed it in Illustrator and set up the mock-up in Photoshop
(I did not create the mock-up itself)

Social Media

Let's talk!

Whether you have an exciting full-time opportunity, would like to discuss potential collaboration, or simply want to meet up for a cup of coffee, I'd love to hear from you.
Feel free to reach out using the contact form, connect with me on LinkedIn or simply call me !
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